I’m Dani Raymond — the owner and designer of For the Beauty Floral. My husband and I moved to Southern Indiana ago from the northern midwest by way of Brooklyn, NY. We’ve got two little girls who already know the difference between a rose and a tulip and who love growing up in Bloomington.

I have always loved flowers and the beauty they bring to the world. After our wedding in 2009, for which I did my own floral design, I discovered a love for being able to create arrangements as part of a celebration. Since FtB’s official beginnings in 2019, I’ve learned a lot of the business behind the scenes, met some of my very favorite people and taken classes on floral design. I love learning better ways to create and serve my couples and I hope that only makes the day of your event easier and more beautiful.

I started For the Beauty because I want to create things that celebrate you and the love that you and your soon-to-be spouse share. When people think of your special day, they should be able to say “that was such a beautiful representation of the two of you!” I get excited to create gorgeous things that only highlight an even more beautiful day; I’d love nothing more than to be part of making that happen for you!